Why is it that people could have a great marketing strategy, a great product, but yet, still fail and not make any significant sales? Have you wondered what is the main ingredient that really determines the success or failure of any marketing campaign? I believe that when it comes to the first starting step, it's all about the big idea. What is the big idea behind that entire campaign that dictates the entire marketing strategy? Now think about it, it could be, when it comes to books, for example, Timothy Ferriss' " The Four Hour Workweek" right The New York Times best seller for a really long time.
Now think about it, if this book was called "outsourcing secrets," with the exact same content, this book would never have been a number one Why? it is because you'll have realised that this book, even though the entire book is outsourcing it's about hiring a writer in Philippines, and freelancers who will work for a dollar an hour, even though the entire book is outsourcing the idea, if it was called outsourcing secrets," would be too primitive for mature market. Think about it, this could be the book.
What good idea's can you create in your market so that it separates and differentiates it from all other products and it makes the angle exciting again? So many years ago when people were talking about work from home, I created a product called, "Work from No Home" whats the product its basically internet marketing and how you can run a business from your laptop with an internet connection. It's the same thing but again but not with the same boring message.
The question right now is in whatever market that you want to go into, what is the big idea that will separate and differentiate it from all the other mainstream boring messages out there? Because that is going to be used as the messaging as well as the copy for your entire marketing campaign.
Now think about it, if this book was called "outsourcing secrets," with the exact same content, this book would never have been a number one Why? it is because you'll have realised that this book, even though the entire book is outsourcing it's about hiring a writer in Philippines, and freelancers who will work for a dollar an hour, even though the entire book is outsourcing the idea, if it was called outsourcing secrets," would be too primitive for mature market. Think about it, this could be the book.
What good idea's can you create in your market so that it separates and differentiates it from all other products and it makes the angle exciting again? So many years ago when people were talking about work from home, I created a product called, "Work from No Home" whats the product its basically internet marketing and how you can run a business from your laptop with an internet connection. It's the same thing but again but not with the same boring message.
The question right now is in whatever market that you want to go into, what is the big idea that will separate and differentiate it from all the other mainstream boring messages out there? Because that is going to be used as the messaging as well as the copy for your entire marketing campaign.
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