WHY YOUR CUSTOMERS LIE TO YOU

Imagine you're in a store and in this store for the last 20 minutes you've been trying to pick something. The store assistant, she's been really nice to you. She'e been helping you do all these different things picking. However, halfway in you realise you're no longer interested in buying that product. What do you say? Chances are because you're nice you're going say things like :I'll come back later," right? "Or, I'll think about it," even though you know you not gonna go home and should  i  buy it, shouldn't i not buy it? You're not thinking about it. One thing I'd like you to think about when it comes to sales, when it comes to marketing your products, services, programmes, you've got to think about from this angle which is it's now or never.

They're either going to buy now or they're never going buy it at all. You want to adopt that mindset for your sales presentations, your sales letters, your sales videos, your webinars and ask yourself how can I make them take action right now? Because it's now or never. right now, Because in their minds they are thinking, 'Okay, great, I'll buy this but why not buy it tomorrow? Why not next month , why not next year?  Why should i do it right now?" That's why you could have your bonuses. You could have some sought of scarcity, some sort of limitation. But you've got to ask yourself as a marketer, as an entrepreneur, what can I do so that they actually take action now? Because it's now or never.