I want to start an online business and I want to have a website, " Let me tell you something, websites are a thing of the past. Websites are obsolete, I want you to remember that websites is really the same thing as printing a thousand brochures, going to the mall and hoping that 1% people will buy the product.
A traditional website is like the home, about us, who ae we, pricing, all that kind of stuff and that is the brochure, I don't know about you, but i have not been to a mall, been handled a brochure, and because of the brochure i actually ended up buying something, well maybe I have one percent of the time, and that is the same thing as having a website, What you need to have right now is no longer a website, but rather a funnel.
A funnel is like, and I say this all the time, your best salesperson going up to each and every single person, your audience, getting to know them, building a relationship with them understanding their needs, giving them value, and them selling them something. So ask yourself, what is the page, and the flow, that might have in the online world that is giving them the similar experience whereby when a person lands on your page, for the very first time, and they don't know who you are, are you capturing the details? Are you giving them the value? Are you building a relationship with them through email? Are you automating that process so that after delivering value to them, you're giving them what they want by offering them some sort of back end or upsell based on what they actually require? Based on their wants, needs, and desires? That is what you need a website, you want to be thinking about the entire flow, the architecture and infrastructure of sequence of pages. That will make all the difference.
A traditional website is like the home, about us, who ae we, pricing, all that kind of stuff and that is the brochure, I don't know about you, but i have not been to a mall, been handled a brochure, and because of the brochure i actually ended up buying something, well maybe I have one percent of the time, and that is the same thing as having a website, What you need to have right now is no longer a website, but rather a funnel.
A funnel is like, and I say this all the time, your best salesperson going up to each and every single person, your audience, getting to know them, building a relationship with them understanding their needs, giving them value, and them selling them something. So ask yourself, what is the page, and the flow, that might have in the online world that is giving them the similar experience whereby when a person lands on your page, for the very first time, and they don't know who you are, are you capturing the details? Are you giving them the value? Are you building a relationship with them through email? Are you automating that process so that after delivering value to them, you're giving them what they want by offering them some sort of back end or upsell based on what they actually require? Based on their wants, needs, and desires? That is what you need a website, you want to be thinking about the entire flow, the architecture and infrastructure of sequence of pages. That will make all the difference.
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